NONSENSE is an independent publication amplifying the stories of outstanding individuals who have yet to have a big "breakthrough". Our subjects are small businesses, artists, artisans, farmers & makers—the local heroes that keep their community alive and the neighborhood thriving. From flower shops to creatives who quit the city or photographers with a day job, NONSENSE is a destination for anybody who wants to find magic in the mundane.

Jazz, Futurism & A Massive Book Collection
At Work with Italian Tattoo Artist Alberto Lelli
NYC's favorite coffee connoisseur and cultural connector Elliott Foos takes us behind the scenes at Fun City Tattoo Shop to discover the inspiration behind Alberto Lelli's iconic drawing style.

In Conversation With Mashael Alsaie
Bahraini multimedia artist and photographer Mashael Alsaie moved to New York City to leave her comfort zone. On a sweaty summer afternoon, we met her for a coffee to discuss her roots, inspirations and evolution.
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In Conversation With Sarah Nsikak
Galvanized by the outrageous amount of waste produced by the fashion industry, Sarah Nsikak decided to reset and restart. Now, she put her degree in Masters Degree in Art Therapy to work with La Réunion, a project dedicated to celebrating African folk crafts and culture at large.
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Cait's World Famous Key Lime Pie
Not all pies are created equal. A Brooklyn-based chef turned pie master tells us how she turned a pandemic craving into a thriving business.
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Tuning In With No Noise
Olu Alege's Quest To Diversify The Creative Industry
A Bronx native with Nigerian roots, Olu Alege embodies the true spirit of New York City: grit, self-reliance, and radical honesty. With No Noise, he aims to build a table for the underdogs.
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Madison
Where The Dreams and Passions of Latino Men Come Alive.
For many, football is nothing more than a way to stay fit. But for the Latino community in NYC, the game provides a refuge from everyday life. Colombian photographer Mateo Arciniegas Huertas tells a story of brotherhood and cultural celebration in his project Madison.
Read moreNONSENSE operates at a slow pace, dedicating the appropriate time required to develop stories and deliver exceptional narratives. Every year, we reveal a new issue under a different theme. Enjoy!