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ISSUE 00:NEW YORK CITY

New York's Skyline

NONSENSE is an independent publication amplifying the stories of outstanding individuals who have yet to have a big "breakthrough". Our subjects are small businesses, artists, artisans, farmers & makers—the local heroes that keep their community alive and the neighborhood thriving. From flower shops to creatives who quit the city or photographers with a day job, NONSENSE is a destination for anybody who wants to find magic in the mundane.

PROFILE
Alberto On the stoop of Fun City

Jazz, Futurism & A Massive Book Collection

At Work with Italian Tattoo Artist Alberto Lelli

NYC's favorite coffee connoisseur and cultural connector Elliott Foos takes us behind the scenes at Fun City Tattoo Shop to discover the inspiration behind Alberto Lelli's iconic drawing style.

Artist Mashael Alsace photographed in her studio.
CONVERSATION:

In Conversation With Mashael Alsaie

Bahraini multimedia artist and photographer Mashael Alsaie moved to New York City to leave her comfort zone. On a sweaty summer afternoon, we met her for a coffee to discuss her roots, inspirations and evolution.

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Sarah Nsikak
CONVERSATION:

In Conversation With Sarah Nsikak

Galvanized by the outrageous amount of waste produced by the fashion industry, Sarah Nsikak decided to reset and restart. Now, she put her degree in Masters Degree in Art Therapy to work with La Réunion, a project dedicated to celebrating African folk crafts and culture at large.

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A portrait of Cait Hubner
Profile:

Cait's World Famous Key Lime Pie

Not all pies are created equal. A Brooklyn-based chef turned pie master tells us how she turned a pandemic craving into a thriving business.

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A portrait of Olu Alege in his home office

Tuning In With No Noise

Olu Alege's Quest To Diversify The Creative Industry

A Bronx native with Nigerian roots, Olu Alege embodies the true spirit of New York City: grit, self-reliance, and radical honesty. With No Noise, he aims to build a table for the underdogs.

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A portrait of a South American man who recurrently plays football at Madison.

Madison

Where The Dreams and Passions of Latino Men Come Alive.

For many, football is nothing more than a way to stay fit. But for the Latino community in NYC, the game provides a refuge from everyday life. Colombian photographer Mateo Arciniegas Huertas tells a story of brotherhood and cultural celebration in his project Madison.

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NONSENSE operates at a slow pace, dedicating the appropriate time required to develop stories and deliver exceptional narratives. Every year, we reveal a new issue under a different theme. Enjoy!